Retail Merchandising Strategy and Analytics 
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Event Incremental Analysis

The attached MS Excel spreadsheet offers you and your team a way to do promotional analysis in under five (5) minutes.

It's as simple as:
1.  Pulling a Retail Link Report:
       Item Number, Item Description, WM Week, POS Qty, POS $
2.  Select Baseline Weeks (place an X under the week--see red X)
3.  Select Event Weeks (place an X under the week--see blue X).
4.  Voila! It's done!
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